Mark Zuckerberg, the famous founder of
Facebook, apparently trashed Twitter after he attempted to buy it and
the deal didn’t come together, according to the Huffington Post.
In a society that loves friendly competition almost, but not quite, as
much as unfriendly competition, this real world drama unfolding before
the social media world is likely to grab some attention.
The Huffington Post quoted from a book
called Hatching Twitter, which grabbed the Zuckerberg quote from close
friends. He apparently told them, “It’s such a mess, it’s as if they
drove a clown car into a gold mine and fell in.”
Apparently, the quote was uttered within the last few years. Although, to some extent, Twitter
is getting the last laugh as the social media war hits Wall Street.
When Facebook made its IPO, or initial public offering, it took a
nosedive and didn’t get back to its $38 IPO price until July. Twitter,
meanwhile, opened at $26 per share and closed its first day at almost
$43 per share. It closed last week at nearly $44 per share, so it’s
still on an upward trend.
Which Social Media Site is Best For You?
At the end of the day, which social
media site is better for you and your business is a more important
question than who will win a war of words or a Wall Street showdown.
That really depends upon your specific business and the types of people
that you are targeting. As a result, it’s important that you look into
the demographics on various social media sites to try to figure out
which ones you should be using the most and incorporating into your
marketing strategy.
Of course, at the end of the day, you should probably have a presence on both Facebook and Twitter. They do involve different strategies, as Twitter relies on short, quick messages (though you can send 140+ characters tweets)
and they should be instantly relevant. For example, people tend to
tweet a lot during specific, major events. If you hop on Twitter during a
major sporting event, election, award show or series finale, the
activity will be enormous. On a smaller scale, people tend to tweet a
lot during any sports event or popular television show, so you should
try to implement that into your strategy. You should be able to pick
events or shows based upon your target demographics and then tie them
into your business in whatever ways you can.
Facebook, meanwhile, is more geared
toward sharing articles, posts and longer information that is relevant
for a longer period of time. You can get traction on something that you
share for a couple of days, so it should not be something that is only
relevant for a short period of time, like on Twitter.
Once you begin to understand the
different strategies for the two sites, you should be well on your way
to social media success. Then it’s all about keeping an eye out for new
developments and trends in the social media world.
